Business Tips

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Are You a Proactive or Reactive Food Truck Owner?

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Are You a Proactive or Reactive Food Truck Owner?

I don't really like the word proactive. It tends to be a corporate cliche for businesses that fail to meet their promises. However, I'm going to use the term in this post because I can't think of a better way to get the point across. I try to occasionally provide some business tips for you food truckers. No, I don't run a food truck, never have, but I talk with owners all day long, eat with them and see many succeed and fail, so I think you may be able to gain a nugget of information from these tips. Here are some thoughts on being proactive rather than reactive when running your food truck business.

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Good Food Fast and Easy

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Good Food Fast and Easy

As a frequent eater of many food trucks I’ve seen all types of menus; short ones, long ones, easy ones and complicated ones. You probably have invested a tremendous amount of time and creative thought into your menu. However, you want to be sure your customers can understand it and order quickly.

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Branding Your Food Truck

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Branding Your Food Truck

I understand you are extremely busy. Operating a food truck is one of the most demanding businesses possible. It's hard to squeeze in marketing and branding when you're up early prepping for the day and up late cleaning your truck and paying bills. However, branding is essential to the success of your business. You need your name and food to be known by your customers and your soon to be customers. 

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Is Customer Service More Important Than Your Food?

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Is Customer Service More Important Than Your Food?

Some days are just bad days and you just can't control how they affect you or your staff. Bad attitudes can and typically do affect customer service. It's hard to grind through a bad day with a smile. It even harder for your employees to when they don't have as much riding on the success of your truck. 

Divide (Your Time) and Conquer

Divide (Your Time) and Conquer

As a food truck owner you're probably extremely busy. If not you're either really good at delegating or almost out of business. Your time is valuable. Chances are that you're active on the truck, try to squeeze in social media between orders, and manage your books at night. There comes a point where you need to delegate your responsibilities and focus on marketing your business and securing jobs.

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What the Drive-Through Window Can Teach You

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What the Drive-Through Window Can Teach You

We've discussed fast food chains and their proliferation in past blog entries. Even though they many not necessarily focus on the quality like our food truck clients, they can still teach us quite a bit on mastering fast food.  This article is good for food trucks to get in the head of your consumer and their expectations of you.